BITZMOB, PRINCIPI ATTIVI AND FLOWS
The initial idea of this project has sprung when the musical blog Wicked Style - to which Alba Loizzo collaborates - was asked by Flows, an advanced platform for the convergence of media, web tv and digital content download on mobile phones and computers, to contribute to the development of proper and specific contents. For us to become partner of Flows, a reality independent from telephone companies, implied - besides the specific duty of Content Provider - also a further participation as Virtual Shop. The seriousness of the proposal and the reference group was certainly not in discussion: partners like Mondadori, Zanichelli, De Agostini, Touring Club and fas far as the musical shop was concerned, labels and record distributors of the caliber of Groove Attack, Indies Mobile, In Sound, Ishtar and Kompakt were all part of the scenario.
The context of reference of the proposal was immediately well clear. That of the mobile telephony is a market in continuous ascent, in countertendency in comparison to a general recessive economic situation. There are few - nevertheless - realities which are focussed on the production of contents for the mobile telephony. A situation that can be better understood, only if you consideer that in Italy - in comparison to other European countries - flatrate subscriptions to mobile internet are not that spread.
In Italy the mobile telephony market is directly controlled by the principal telephone companies, that both internalize and externalize content providing activities. Mainstream companies - unfortunately - have an oddly conformist idea of the average mobile phone services consumer. The model of reference seems totally moulded by the uglyest teenage pleasing culture. Bitzmob - au contraire - imagines services for the mobile telephony that also address others "targets", and it tries to transfer into digital contents, the same excellence and refinement that you can find, for instance, in many magazines and specialized publications (in the field arts, music, design and fashion).
We have started from what we know well: the musical market. The success of the sales of online mp3 files is the first evident sign of a change in the buying habits of vast consumer segments. In the musical sphere, however, strong emotional components are also implied, together with a previously prefigured mainstream use - to our notice - also a more exclusive fruition, cultural and underground.
We have contributed to the construction of the musical catalogue for Flows, which includes numerous proposals, but definitely "not mainstream" ones. A high quality catalogue, that spans from electronic music dance to classical music, pop, Indians and jazz. We want to make this catalogue the best and most complete, we want to integrate it by inserting playlists, editorial articles and podcasts.
Bitzmob was born thank to a financing program of the Apulia Region. Contribution that was granted within the program "Principi Attivi, Giovani Idee per una Puglia migliore". "Principi Attivi" intends to enhance the energies and talents of the young Apulians as a resource for the social, economic and territorial development, in accordance with the strategy pointed out in the Regional Strategic Document.
